Terms and Conditions

Last updated: 12 June 2026

These Terms and Conditions (the "Terms") govern the provision of the Bamya Leads service and the supply of Lead data and related deliverables to business customers. They form a binding agreement between the Service Provider and the Client.

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1. Parties

The Service Provider is ATTN PLEASE LTD, a company registered in England and Wales under company number 16665743, with registered address at 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE, with designated contact email yana@bamya.co (the "Service Provider" or "Bamya Leads"). The "Client" is the business that orders or uses the service.

ATTN PLEASE LTD trades under the brand name "Bamya Leads". References in these Terms to "Bamya Leads" mean ATTN PLEASE LTD acting under that trading name. "ATTN PLEASE LTD" is used only where the legal entity is being referred to (for example in this Parties section and the data controller designation).

The Service Provider and the Client are each a "Party" and together the "Parties".

2. Scope of Services

Bamya Leads provides the following services under these Terms:

• Qualified Lead discovery aligned to the Client's agreed campaign brief.
• Research and fit analysis per Lead.
• Personalised communication drafts (email, LinkedIn, phone script) per Lead. Where an outreach campaign includes a phone call component, the phone call may only be directed to a publicly shared company phone number (for example, a main office line or a publicly listed business contact number). It may not be directed to any personal or direct-dial phone number of an individual decision maker, and Bamya Leads does not provide, source, or enrich personal phone numbers under these Terms.
• Access to the Bamya Leads B2B outreach system, consolidating all of the above (the "B2B Outreach System"). Clients receive working access to the B2B Outreach System to view, manage, and act on the delivered Leads and drafts.

The following are not included:

• Bamya Leads does not send, automate, or execute any outbound commercial outreach on behalf of the Client.
• Bamya Leads does not guarantee response rates, meeting rates, or commercial outcomes.

Nature of the Service:

• Bamya Leads provides (a) Lead data drawn from public and licensed sources in line with the agreed campaign brief, and (b) personalised draft messages prepared on the basis of that data and that brief. These are informational and operational inputs only.
• Bamya Leads does not instruct, direct, recommend, or authorise the Client to contact any specific recipient at any specific time, on any specific channel, or with any specific message. The decision whether, when, how, and to whom to send is taken solely by the Client and is the Client's own act, exercised at all times in accordance with the Client's obligations under these Terms (including Section 6 - Client Obligations and Section 8 - Data Protection) and with applicable law. Lead data and drafts do not constitute an instruction, an authorisation, or a green light to send.

3. Deliverables and Lead Quality Standards

Each Lead delivered includes:

• Company summary, touchpoints with the Client's business, general contact details, relevant news.
• Campaign alignment recommendation.
• Decision maker name, position, and qualification rationale.
• Verified email address or LinkedIn profile (minimum requirement for a Lead to be considered valid).

Lead Structure:

• The default delivery structure is 2 decision makers per company (i.e. a 50-Lead pack covers approximately 25 companies).
• This ratio is adjustable based on the agreed campaign brief.

Bamya Leads and Custom Leads:

• Bamya Leads are Leads selected and delivered by Bamya Leads: Bamya Leads researches the agreed target market, chooses which contacts to surface, verifies channels, and prepares the personalised drafts. These are the default contents of a Lead pack.
• Custom Leads are contacts the Client introduces itself - for example, a contact added from the Bamya Leads LinkedIn Directory, or a LinkedIn profile URL the Client supplies. Bamya Leads applies the same research, channel verification, and personalised draft generation to a Custom Lead as it does to a Bamya Lead.
• Each Custom Lead is counted and billed as exactly one Lead (the per-company structure described above does not apply to Custom Leads), at the rate set out in the applicable order or invoice.
• The Client is responsible for ensuring it has a lawful basis to introduce, and to be provided with research on, any contact it supplies as a Custom Lead. The Client's obligations under Section 6 (Client Obligations) and Section 8 (Data Protection) apply to Custom Leads in the same way as to Bamya Leads, and the validity and replacement terms below apply equally to both.

Validity and Replacement:

• A Lead is valid if it contains a working email address or a LinkedIn profile.
• The Client must report invalid Leads to Bamya Leads in writing within 30 calendar days of delivery. Bamya Leads will replace qualifying invalid Leads free of charge.

Data Freshness:

• Leads reflect publicly available data and licensed third-party records as at the date of delivery.
• Bamya Leads bears no responsibility for data changes (e.g. job moves, company closures) occurring after the delivery date.

Exclusions:

• The Client may provide Bamya Leads in writing with a list of companies to exclude in advance - for example, existing customers, competitors, or any other entities the Client does not wish to be approached. Bamya Leads will exclude all such companies from delivered Lead packs.
• If a Lead from a company on the Client's exclusion list is delivered by mistake, Bamya Leads will replace that Lead with another Lead from a non-excluded company within 14 calendar days of the Client raising the issue in writing.

4. Payment Terms

Payment Timing:

• The discovery call is free and takes place before any payment is made.
• Each Lead pack is payable on order. Each pack order is a separate transaction; these Terms do not commit the Client to purchase any pack.

Commencement of Performance:

• These Terms are binding on both Parties from the Effective Date, and the obligations in Section 6 (Client Obligations), Section 7 (Confidentiality), Section 8 (Data Protection), and Section 9 (Publicity, Brand Use and Non-Disparagement) bind the Parties from the Effective Date.
• Bamya Leads is under no obligation to commence delivery of any Services - including but not limited to any Lead pack or access to the B2B Outreach System - until payment for the relevant order is received by Bamya Leads in cleared funds. No delivery timeline or service deadline under these Terms begins to run before that point. The receipt of cleared funds is a condition precedent to Bamya Leads's delivery obligations.

Pack Structure:

• The Client may order 50-Lead packs at any time at the pack rate set out in the applicable order or invoice, subject to availability.
• The Client may not purchase or otherwise acquire more than three 50-Lead packs (a maximum of 150 Leads) in any one calendar month, whether under a single account or aggregated across multiple accounts or related entities.
• This limit is integral to the proportionality and lawful basis of the service under applicable data protection law and is not subject to negotiation or waiver.

Pricing:

All amounts are in GBP. The price of each 50-Lead pack is the price set out in the applicable order or invoice issued by Bamya Leads at the time of order.

Undelivered Leads:

• If the full agreed Lead count cannot be delivered, Bamya Leads will issue a proportional refund within 14 calendar days of the end of the affected delivery period.

5. Delivery Timeline and B2B Outreach System Access

Lead Pack Delivery:

• Leads are delivered within 5 business days of confirmed payment for the relevant Lead pack.

Access Duration:

• Access to the B2B Outreach System is provided for the duration of these Terms and for 2 calendar months following the date of the last Lead pack delivered, after which access is closed.

6. Client Obligations

The Client agrees to:

• Conduct all outreach using Leads or drafts provided by Bamya Leads on a strictly human-to-human basis: each message is composed (or reviewed and personalised), addressed to a single recipient, and sent by a named individual within the Client's organisation on a per-message basis.
• Refrain from any form of sending automation. The Client will not pass Leads or drafts through any automated, scheduled, or programmatic sending mechanism, including but not limited to email-sequencing platforms, drip-campaign tools, mail-merge automations, CRM auto-send workflows, AI-driven send agents, or any other system that dispatches messages without a per-message human decision. This prohibition applies regardless of volume; a single automated send is also forbidden.
• Not resell, redistribute, or otherwise transfer Lead packs or any individual Lead to any third party.
• Ensure all outreach complies with applicable laws and regulations in the Client's operating jurisdiction (including but not limited to GDPR).

Permitted Use and Restrictions on Deliverables:

• All deliverables provided by Bamya Leads under these Terms - including the Lead packs (Lead data together with any accompanying notes, signals, or intelligence) and personalised draft messages - are licensed to the Client on a non-exclusive, non-transferable, and non-sublicensable basis, solely for use in the Client's own internal B2B outreach activity, conducted by named individuals employed by the Client's own legal entity.
• The Client will not, directly or indirectly, sell, license, sublicense, share, disclose, transfer, lend, publish, or otherwise make available any deliverable, in whole or in part, to any person or entity outside the Client's own legal entity. For the avoidance of doubt, this restriction applies to parent companies, subsidiaries, sister entities, affiliated entities, joint venture partners, external or fractional staff, agencies, consultants, contractors, freelancers, successors-in-interest, and any other third party, regardless of any common ownership or control.
• The Client will not create derivative works from the deliverables for the benefit of any third party, will not reverse-engineer or repackage the methodology or message patterns in order to offer or provide similar services to any third party, and will not use the deliverables to train, fine-tune, or otherwise improve any model, dataset, tool, or service intended to be made available to any third party.
• If the Client wishes to make any deliverable available to a contractor, freelancer, or external individual in order to support the Client's own internal outreach (for example, a virtual assistant who personally sends messages on the Client's behalf), the Client must first obtain Bamya Leads's prior written consent and ensure that the relevant individual is bound by written confidentiality and use-restriction obligations no less protective than those in these Terms. The Client remains fully responsible for the acts and omissions of any such individual.
• The obligations in this clause survive the end of these Terms.

7. Confidentiality

• All Client information shared during the discovery call and onboarding process is treated as confidential by Bamya Leads and used solely to deliver the agreed service.
• The Client treats as confidential, and uses solely for its own internal outreach activity under these Terms, all non-public information, materials, and know-how disclosed by Bamya Leads - including message frameworks, draft messages, Lead data and accompanying intelligence, pricing, methodology, and any other materials marked or reasonably understood to be confidential.
• Each Party will protect the other Party's confidential information using at least the same degree of care it uses for its own confidential information of similar sensitivity, and in any event no less than a reasonable standard of care. Each Party will limit access to the other Party's confidential information to those of its personnel who need it to perform these Terms and who are bound by written confidentiality obligations no less protective than those in this Section.
• The confidentiality obligations in this Section continue to apply for 5 years after the end of these Terms, except for trade secrets, which remain protected for as long as they retain trade secret status.
• Both Parties agree to handle any shared personal data in accordance with applicable data protection legislation, including the UK GDPR and the EU GDPR where applicable.

8. Data Protection

This Section supplements (and does not replace) Section 7.

Controller Roles:

• Each Party acts as an independent controller in respect of its own processing of personal data under these Terms, as those terms are defined under the UK GDPR and the EU GDPR.
• Bamya Leads is the controller for the collection, curation, enrichment, and provision of Lead data to the Client.
• The Client is the controller for any outreach communications, replies, follow-up activity, and any further processing of Lead data after delivery, including the choice of recipients, content, and channel.
• Neither Party is the processor of the other Party in respect of the activities described in these Terms.

Source Disclosure:

• The Client acknowledges that Lead data is sourced from public LinkedIn profiles, licensed third-party providers (including Apollo.io), the Bulgarian Commercial Register where applicable, public business sources, and email-pattern inference with deliverability verification.
• The Client confirms it has read and accepts the public Privacy Notice published at https://leads.bamya.co/privacy as it stands at the Effective Date.

Acceptable Use of Lead Data:

• The Client will use Lead data solely for the purpose of considered, individualised B2B outreach to the named contacts about offerings genuinely relevant to their professional role.
• The Client will not add Lead data to bulk marketing lists, automated email sequences, CRM nurture campaigns, retargeting audiences, lookalike audience builders, or any other processing not aligned with the agreed outreach purpose.
• The Client will not enrich, combine, or cross-reference Lead data with other personal data sources in ways that would expand the scope of processing beyond the agreed outreach purpose.
• The Client will retain Lead data only for so long as necessary for the outreach purpose, and in any event no longer than 24 months from the date of delivery, after which the data will be deleted unless the contact has actively engaged with the Client (e.g. replied, accepted a meeting, or entered into commercial discussions).
• The Client will conduct a documented review of retained Lead data at least once every 12 months and will delete any Lead data that is no longer necessary for the outreach purpose, regardless of whether the 24-month outer limit has been reached.
• The 24-month maximum reflects the typical length of considered B2B sales cycles in the Client's market and the period during which the agreed offering can reasonably remain relevant to a recipient in the named professional role; the Client confirms that this period is necessary and proportionate for its purpose.
• Where a recipient has opted out, objected, or otherwise indicated they do not wish to be approached, the Client will delete that recipient's Lead data from its active outreach systems without undue delay (and in any event within 30 calendar days of the request), regardless of the 24-month outer limit. The Client may retain a minimum suppression record (e.g. email address only) solely for the purpose of preventing further contact.

Pre-Outreach Verification and Lawful Basis:

• Before contacting any recipient on a Lead pack, the Client will independently satisfy itself that there is a genuine and identifiable legitimate interest in approaching that specific person about the specific offering, that the offering is meaningfully relevant to the recipient's current professional role, and that a person in that role could reasonably expect such an approach. This verification is required on a per-recipient basis and must be carried out before any communication is sent.
• Inclusion of a contact in a Lead pack reflects Bamya Leads's role-based qualification only. It is not a substitute for, and does not establish, the Client's own legitimate-interest assessment, and the Client must not rely on it as such.
• The Client will conduct and document its own Legitimate Interests Assessment (LIA) under Article 6(1)(f) UK/EU GDPR - or the equivalent lawful basis under any other applicable law - before initiating outreach, applying the standard three-part test of purpose, necessity, and balancing of interests. The Client will retain this assessment for as long as required to respond to any regulator inquiry or data subject request, and will produce it on reasonable request from Bamya Leads or a competent authority.
• The Client is solely responsible for compliance with the Privacy and Electronic Communications Regulations 2003 (PECR), the ePrivacy Directive and its national implementations, and any other rules governing the channel, content, and timing of its outreach (including but not limited to direct marketing rules and consent requirements where these apply to the chosen channel or recipient type).

Opt-Out and Objection Handling:

• If a recipient asks the Client to stop contacting them, withdraws consent, objects to processing, or otherwise indicates they do not wish to be approached, the Client will (a) cease contacting that person immediately, and (b) notify Bamya Leads in writing within 5 working days, providing the recipient's name, email address, and a brief description of the objection.
• Bamya Leads will add the contact to its suppression list and will not include that contact in future Lead packs to any customer of Bamya Leads.
• If a recipient makes a data subject rights request (such as a request for access, rectification, erasure, or restriction) to the Client in respect of data the Client received from Bamya Leads, the Client will forward the request to Bamya Leads within 5 working days, and the Parties will cooperate in good faith to respond within the statutory timeframes.

Cooperation on Regulator Inquiries:

• Each Party will inform the other in writing within 72 hours of becoming aware of any regulator inquiry, complaint, or formal data subject rights request that relates to data shared under these Terms.
• The Parties will cooperate in good faith to formulate a coordinated response and will not unilaterally make admissions, concessions, or commitments about the other Party's processing without the other Party's prior written agreement.

Security and Personal Data Breach:

• Each Party will maintain appropriate technical and organisational measures to protect Lead data against unauthorised access, loss, or disclosure, proportionate to the nature of the data and the risk.
• If either Party becomes aware of a personal data breach affecting Lead data shared under these Terms, that Party will notify the other Party without undue delay and in any event within 48 hours of becoming aware of the breach, providing such information as is reasonably available about the nature, scope, and likely consequences of the breach.

9. Publicity, Brand Use and Non-Disparagement

Permitted Publicity and Brand Use:

• Each Party has the right to identify the other Party as its client or supplier, including by using the other Party's name and logo on its website, in presentations, marketing materials, client or partner lists, and social media, for the purpose of identifying the existence of a commercial relationship between the Parties.
• This right does not include disclosing:
• (a) the commercial terms of the engagement, including pricing, discounts, scope of services, or duration;
• (b) technical architecture, methodology, or specific solutions implemented as part of the engagement;
• (c) business results, KPIs, ROI, or other quantitative metrics from the joint work;
• (d) names of representatives, teams, or internal processes of the other Party;
• (e) any information classified as confidential under Section 7 (Confidentiality).
• Any more detailed description, case study, press release, video, interview, or quote going beyond a simple mention of the commercial relationship requires the prior written approval of the other Party for each individual publication. The Party to whom the request is made may withhold consent at its sole discretion and undertakes to respond within 10 working days.
• Each Party undertakes to use the other Party's name and logo in accordance with the brand guidelines provided and to cease such use within 30 calendar days of a written request by the other Party.

Non-Disparagement:

• Neither Party may use the other Party's name, logo, or any information about the other Party in publications, statements, or materials that:
• (a) damage the goodwill, reputation, or commercial standing of the other Party;
• (b) contain negative, critical, misleading, or disparaging statements about the other Party, its products, services, management, or staff;
• (c) present the other Party in an unfavourable light, including through selective citation, taking out of context, or comparisons with competitors;
• (d) are used in marketing or advertising materials that exploit any weaknesses, problems, or disputes arising in the course of the commercial relationship.
• This obligation survives the end of these Terms and is unlimited in time.
• In the event of any dispute, disagreement, or claim between the Parties, the Parties undertake to resolve it directly through good-faith negotiations and, failing agreement, in accordance with Section 12 (Governing Law and Disputes). Neither Party may take such disputes to the public domain, social media, the press, or any third party, except where expressly required by law, by a regulator, or by a competent court.

10. Term and End of Agreement

• These Terms take effect on the Effective Date and continue in force indefinitely until terminated by either Party in accordance with the termination provisions below.
• These Terms are a framework that sets the basis on which the Client may order Lead packs and on which Bamya Leads may accept and fulfil such orders. They do not, of themselves, oblige the Client to place any order, nor oblige Bamya Leads to accept any order it has not yet accepted.
• Either Party may end these Terms at any time by giving 30 calendar days' written Notice to the other Party. Notice must be submitted in writing via email to the email address most recently designated in writing by the receiving Party. The Service Provider's designated contact email is set out in Section 1; the Client's contact email is the email address provided by the Client to the Service Provider in connection with the engagement.
• Any Lead pack already accepted and paid for at the date of Notice will be delivered in full. No new pack orders will be accepted after the date of Notice unless both Parties agree otherwise in writing.

Right to Refuse Pack Orders:

• Bamya Leads may refuse to accept any pack order at its sole discretion, including on grounds of high demand limiting available delivery capacity, concerns about how delivered Lead data has been or may be used by the Client, or any other reason Bamya Leads considers material in good faith.
• Acceptance of payment for a pack constitutes only an acknowledgement of receipt of funds and does not constitute acceptance of the order; the order is accepted only once delivery commences.
• Where a pack order is refused, cannot be fulfilled, or is otherwise not accepted by Bamya Leads after payment has been received, Bamya Leads will refund the corresponding fee in full within 14 calendar days. Refusal or non-fulfilment of a pack order does not constitute a breach of these Terms and does not give rise to any liability beyond this refund obligation.

Survival:

• Sections that by their nature are intended to survive the end of these Terms (including the Permitted Use and Restrictions on Deliverables clause in Section 6 - Client Obligations, Section 7 - Confidentiality, Section 8 - Data Protection, Section 9 - Publicity, Brand Use and Non-Disparagement, Section 11 - Limitation of Liability, and Section 12 - Governing Law and Disputes) continue to apply after these Terms end.

11. Limitation of Liability

• Bamya Leads is responsible for the delivery of qualified Leads and personalised drafts as specified in these Terms.
• Bamya Leads makes no guarantee of reply rates, meeting rates, conversion rates, or any commercial outcome arising from the use of delivered Leads or drafts.
• Bamya Leads accepts no responsibility for any adverse effects on the Client's business, reputation, or commercial relationships arising from the manner in which the Client uses, sends, or otherwise deploys delivered Leads or drafts. The Client is solely responsible for the content, timing, and recipients of all outgoing communications.
• Bamya Leads accepts no responsibility for any deliverability, reputation, or technical consequences affecting the Client's email accounts, domains, IP addresses, or sending infrastructure - including but not limited to placement on public or private blacklists or blocklists (such as Spamhaus, Spamcop, Barracuda, or any mailbox provider's internal blocklist), spam-folder or junk-folder placement, reduced inbox-placement rates, DMARC, SPF, or DKIM warnings or failures, mailbox-provider throttling or rate-limiting, and suspension, restriction, or termination of the Client's accounts by email service providers, mailbox providers, hosting providers, registrars, or any other third party. The Client is solely responsible for the technical configuration, authentication setup, sending hygiene, and reputation of its sending environment.
• Bamya Leads's total liability under these Terms shall not exceed the total fees paid by the Client in the 3 calendar months immediately preceding the date on which the Client first notifies Bamya Leads in writing of the claim.

12. Governing Law and Disputes

• These Terms are governed by the laws of England and Wales.
• In the event of a dispute, both Parties agree to engage in good-faith negotiations for a period of at least 30 calendar days before commencing formal proceedings.

13. Language

• These Terms are published in English. Any translation into another language (including Bulgarian) is provided solely for the Client's convenience and understanding, does not form part of these Terms, and is not legally binding on the Parties. In the event of any inconsistency, ambiguity, or conflict between the English text and any translation, the English text governs in all respects.

14. Changes to these Terms and Contact

We may update these Terms from time to time. The date at the top of this page shows when they were last revised. Material changes will be reflected in an updated version published at the same web address. Orders placed after a change are governed by the version of these Terms in force at the time of the order.

For any question about these Terms, write to:

ATTN PLEASE LTD (trading as Bamya Leads)
yana@bamya.co